FOR IMMEDIATE RELEASE
Contact: Tiffany Skilling
TheModeLife Launches MODEwatch at Fashion’s Night Out
Grand Rapids, MI—August 15, 2011—TheModeLife (TML), a collective movement of women with style in all aspects of life, hits the streets to support Fashion’s Night Out (FNO)—a nationwide fashion event taking place on September 8, 2011. To build awareness of the event, TML will launch its MODEwatch initiative with street teams positioned in major cities including Grand Rapids, Austin, New York, and Chicago.
MODEwatch is a new feature on TheModeLife.com where contributors photograph people and things that exemplify “Real. Style.” TheModeLife will support Fashion’s Night Out through this viral campaign: “Will you make the MODEwatch?” TML street teams will search for attendees showing unique and authentic beauty. It will offer an interactive element complementing FNO New York’s online activity with images of people at the event uploaded real-time to the MODEwatch website. Contributors are heavily recruiting street team volunteers right now and hope to secure more than 100 people.
“We are thrilled to be a part of Fashion’s Night Out across the country,” says Tiffany Skilling, founder and CEO of TheModeLife. “We believe in the cause and hope that MODEwatch assists in creating more awareness of FNO before, during, and after the event.”
TheModeLife team is very passionate about helping FNO create lots of noise for this good cause. Documenting people during the event who are neither celebrities nor models will add a real and photojournalist point of view and help influence the way women perceive style.
TheModeLife is a collective movement of women who seek to express themselves in a creative and influential way. Articles are posted 2-3 times daily written by women with honest and refreshing perspectives on life. Launched in June 2011, TheModeLife has over 35 women writers located throughout the U.S. and covers topics ranging from health and beauty to parenting and travel. For more information and to subscribe to the blog, visit www.themodelife.com.
About Fashion’s Night Out:
Fashion’s Night Out is an unprecedented global initiative created in 2009 through a partnership between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York to celebrate fashion, restore consumer confidence, boost the industry’s economy, and put the fun back in shopping. Since its creation, the event has grown exponentially, expanding nationally in 2010 to over 100 cities and globally into 15 countries. For more information, visit www.fashionsnightout.com.